On Target: Jun/Jul 2013

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In this Issue

CEO Message

It gives me great pleasure to take up the role of CEO of the Institute. As the former CEO, Leon Duval has been very effective, first as President and then as CEO, and I know it will be difficult for me to follow in his footsteps. (Page 2)


Resource-Based Sources of Competitive Advantage

Christos Ioannou, CMA, ask the very salient question, “Does Resourced-Based Sources (RBS) have any interconnection to the concept of competitive advantage?” In this article specifically written for On Target, he focuses on the theory of the RBS approach and highlights the key elements leading to competitive advantage. (Page 3)


The Coming Era of ‘On-Demand’ Marketing

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare, say Peter Dahlström and David Edelman in the McKinsey Quarterly of April 2013. (Page 6)


How Money Actually Buys Happiness

Warren Buffett's advice about money has been scrutinized — and implemented — by savvy investors all over the world. But while most people know they can benefit from expert help to make money, they think they already know how to spend money to reap the most happiness. (Page 11)


Building Superior Capabilities for Strategic Sourcing

Purchased materials and services often make up 60 to 80 percent of a product’s cost. Companies that don’t invest in the purchasing team’s capabilities are throwing away value. (Page 12)


USEF – Convert your CMA into an MBA

The University of Southeastern Florida (USEF) aims at providing affordable high-quality education to its candidates, so as they can work towards attaining a recognised degree at a fraction of the costs usually associated with such degree programs. (Page 14)


AFMA – A New Provider of the ICMA CPD Program

The ICMA takes great pleasure in recognising the Academy of Finance and Management Australia (AFMA) as Approved Provider. AFMA  provides training programs and issues Board Certified credentials to successful candidates worldwide. (Page 14)


What’s On in the World of the CMA?

ICMA programs around the world. (Page 15)

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Practioners are from Mars, Academics are from Venus

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