On Target: Mar/Apr 2013

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In this Issue

Stand out from the crowd

Professor Janek Ratnatunga, a leading Australian scholar in the field of management accountancy tells Joyce Njeri the importance of having a CMA – Australia qualification in today’s cut-throat business marketplace. (Page 2)


Fast Data Entry Techniques in Excel

The key task of management accountants is to do lot of number crunching i.e. to analyse the financial as well as non-financial data. (Page 4)


Global Business Speaks English

More multinational companies are mandating English as the common corporate language—Airbus, Daimler-Chrysler, Fast Retailing, Nokia, Renault, Samsung, SAP, Technicolor, and Microsoft in Beijing, to name a few—in an attempt to facilitate communication and performance across geographically diverse functions and business endeavours. (Page 7)


Seven Rules of International Distribution

An established corporation looking for new international markets makes a foray into an emerging market, carefully limiting its exposure by appointing an independent local distributor. (Page 8)


Private Equity’s new Asian Strength

A recent McKinsey report, Private equity Asia–Pacific: Is the boom back?, shows that in 2011, Asia was the world’s only major region where these firms’ total investment values returned to 2006 levels—a total of some $65 billion. (Page 9)

How in Hell do You Value a Brand?

Despite a lack of consensus on how to calculate the value of a brand, Charles Orton-Jones  highlights how they are increasingly making their way on to the balance sheet and being used to gauge a company’s wellbeing. (Page 10)

AFMA – A New Provider of the ICMA CPD Program

The ICMA takes great pleasure in recognising the Academy of Finance and Management Australia (AFMA) as Approved Provider. AFMA  provides training programs and issues Board Certified credentials to successful candidates worldwide. (Page 12)


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Practioners are from Mars, Academics are from Venus

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